How to Outreach to Contacts

LinkedIn Messages

• Personalization is Key: When reaching out to identified visitors on LinkedIn, craft a message that is tailored to their role and the context of their company. Mention how your solution can solve a specific pain point they might have.
• Connection Request First: If you’re not already connected, send a thoughtful connection request. Reference something relevant to their industry or role to make your request more appealing.
• Follow Up with Value: After they accept your connection, send a follow-up message that offers value, such as a link to a helpful resource or an invitation to a webinar.

Email Outreach

• Subject Line Matters: Use a subject line that piques their interest without being too salesy. Something like “Quick Question About [Their Industry]” or “Helping [Their Company] Achieve [Specific Goal]” works well.
• Keep it Short and Relevant: Your email should be brief and to the point. Reference something specific to their company that you noticed during your research.
• Provide Clear Next Steps: End your email with a clear call to action, whether it’s scheduling a call, a meeting, or asking a question that invites a response.