How To Explain Why You're Contacting

Avoid Being Too Direct

• Subtlety is Important: While it might be tempting to mention that you know they visited your website, this can often come across as invasive. Instead, focus on the topics or products they likely viewed, and tailor your message around those areas.
• Lead with Value, Not Surveillance: For example, if they were browsing your case studies, you might say, "I noticed companies in your industry have been exploring solutions like ours to [solve X problem]. I’d love to discuss how we can help."

Build Trust First

• Your initial outreach should be focused on building a relationship. Once trust is established, you can be more direct about how you came to contact them.